Smoke & Mirrors Coffee Co


Smoke & MIrrors Coffee co

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Hannah & Euan of Smoke & Mirrors Coffee Co have created a model where they donate 50% of their profits to local non-profit organizations. The Latitude Project is excited to be one of the four beneficiary non-profits. A few words from Hannah and Euan: 

There is a problem in the not-for-profit world. A few problems, actually. First, nobody’s time is valued appropriately. Staff work overtime for free to keep the perceived overhead costs of their organization low. Second, most funding must be dedicated to a given project or a particular aspect of their operation. This is called restricted funding and it makes up most of the average not-for-profit budget. Third, staff at not-for-profits spend a great deal of their time writing and applying for grant funding, without being certain if they’ll land the target funding. This is both an inefficient use of time and a precarious way to budget.

We are going to help repair all of this. Starting with four local organizations that we know well, we are donating half of our profits as unrestricted funding. The only string attached is complete trust that the money will be spent responsibly. We know this is the right thing to do because we have seen these organizations in action. We have seen their staff give up inordinate amounts of time with no expectation of pay in return. The work they do is worthwhile and necessary; without them we would all be worse off.

Every cup you brew of our carefully roasted coffee is another step toward a healthier community. Thanks for your help.