Great news — just in time for Earth Day!
In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.
“The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.” — YVON CHOUINARD
The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources. Realizing their responsibility, brands such as Brushfire Records, Klean Kanteen, New Belgium Brewing, Honest Tea, Caudalie and many more followed suit to join the movement.
We are so excited to announce that we’ve been selected as a non-profit member of this amazing global movement! Business members can choose to direct their 1% commitment toward our clean water initiatives. 100% of all these funds will go directly to on-the-ground clean water project costs, bringing life-changing solutions to those who need it most. You can learn more on their website, here.
Now, off to find some partners!
